Head of Product
Mohamed Boutebakh
In charge of, and builds, every MMG program
How each level is built, and how you pass it.
The team
The 20 experts who accompany you.
These are the people you will call during your 28 days: one specialist per step, with his path and what he teaches you. Then the team that builds MMG every day.
50+people in the team
20experts on call
2022the year it started
The experts
One specialist per step: method, product, store, pricing, creatives, ads, AI tools. You book them one-on-one from the MMG platform, and each one validates his level before you move up.
Experts supervisor
Yacine Zine Eddine Hachemaoui
Runs the lives · 4,000+ sessions
AI tools and pricing.
Assistants supervisor
Oussama Khaled Ouabdesselam
Leads the chat assistants team
The lives calendar, the group rules, and any appointment that did not go as planned.
Product research
Ali Benmahi
Former student 2025 · 2,000+ sessions
Find and validate a winning product for the Algerian market before you spend a dinar.
Product research
Hichem Brahimi
Former student 2024 · 600+ sessions
Validate your ideas, analyse the competition and spot the trends that will carry your store.
Shopify & store
Aris Bellal
Shopify expert since 2025 · 3,800+ sessions
Build, fix and validate your store until it is ready to sell.
Shopify & store
Aymen Lardjane
1,100+ sessions
The theme, the pages, the product sheet: what makes a visitor order.
Pricing & margins
Oussama Rakik
Former student 2024 · 600+ sessions
Set a price that survives cash-on-delivery, returns and ads.
Creatives
Youcef Nasri
One of the first MMG experts · 4,500+ sessions, the most in the team
Scripts, videos and images that stop the scroll, in Darija.
Creatives
Samy Mehemmel
Former student 2024
Creatives that show your product in use and make people want to order.
Meta ads
Karim Ouddene
Meta Ads expert since 2024 · 3,200+ sessions
Launch the first campaign, read the numbers, scale without burning the account.
Meta ads
Malek Bourada
Former student 2025 · 300+ sessions
Structure the campaigns and fix what does not convert.
20 specialised experts, available for your one-on-one calls, plus a team of chat assistants seven days a week.
The assistants
Between two expert calls, they answer you in the Telegram group of your level, every day of the week.
Students community manager
Sara Ikram Mimouni
Telegram groups, level 1 to 4
Walks you from the product sheet to the pricing, the expert validation and the next level.
Chat assistant
Ahlem Ben El Hadj Djelloul
Store & orders
Your Shopify pages, your orders, your appointment booking and your ad account card.
Chat assistant
Redha Arib
Welcome & suppliers
Welcomes every new student, then helps you find suppliers and wholesale markets near you.
Chat assistant
Mohamed Nadjib Doukani
Campaigns
Duplication, pixel, when to scale, and when it is time to book the ads expert.
Chat assistant
Abderahman Merad
Sourcing & ad account
Supplier lists, the pricing videos, and your ad account set-up, step by step.
Chat assistant
Aimene Gharbi
Former expert · budgets & scaling
What to change, and what to leave alone, while a campaign is running.
Chat assistant
Islam Bendjeddou
Tools & announcements
The level-one sheets and tools, the supplier channels, and the live announcements.
The internal team
The team that builds MMG every day.
Operations, product, sales, delivery, customer success, marketing, finance and legal. Most of them started as students.
Founder & CEO
Abdou Boutaleb
As CEO, his job is to look further than the next cohort: where MMG goes next, how it grows without losing what made it work, the culture inside the team, and the well-being of the people in it. Underneath all of it, one goal: to make working online accessible to anyone, wherever they start from.
He started like many young people in Algeria: no particular network, no big team around him, but the urge to understand how to create something by himself. He grew up in Bab El Oued, Algiers, and started selling online in 2019. In 2022 he opened a free community for Algerian sellers. That is where he built MMG from.
Chief Operating Officer
Chakib Nechem
Runs the day-to-day of the company: the teams, the students' experience, and every problem before it reaches you.
Joined MMG in 2022 as a student. Applied to work with us and was not accepted. Re-enrolled, finished the program, and got his chance as an assistant. Became an expert, then Head of Product, and in November 2025 the COO. Most of the teams learned the methods from him.
Head of Product
Mohamed Boutebakh
Designs and manages the programs: what you learn, in what order, and how each level is validated.
A medical graduate who chose to dedicate himself to training. He shaped the AI Video Program with Yacine.
Sales Leader
Noor Zaoua
Leads the teachers who call you after you apply, and wrote the sales chapter of the AI Video Program.
Her rule for the team: quality over volume. If a program is not right for you, her team is trained to tell you.
Head of Delivery
Yasmine Salmi
Makes sure what you ordered reaches you, anywhere in Algeria, and that your access opens on time.
Calm, precise, and the person the whole team trusts when a detail matters.
Customer Success Supervisor
Meriem Taib
Welcomes every new student: opens your access, adds you to the community, and answers when something is not right.
Seven days a week, one student at a time.
W
Head of Marketing
Wissam Abid
Runs MMG's pages and the creative team: what you see from MMG online starts with her.
One of the very first people to run MMG when it was still a Discord group. She has been here since the beginning.
Media Buyer & Expert
Seyf El Islam Boutchicha
Runs MMG's advertising on Meta and still coaches students on product research.
Before running ads for MMG he taught product research to students, more than 2,000 one-on-one sessions. He knows both sides of the screen.
AI Image & Media Designer
Walid Mohammedi
Creates the AI-generated images, infographics and visuals you see across MMG.
The eye behind the pictures.
Creative Strategist
Tarek Boudarene
Studies the ads that work, here and abroad, and turns them into the ideas and scripts behind MMG's videos.
The idea before the camera.
Accountant
Youcef Mimi
Keeps the accounts and pays the team and the experts on time.
Beyond the numbers, he helped shape how MMG works today.
M
Legal Counsel
Maître Gherbi Mahrez
The lawyer behind MMG's contracts, policies and your rights as a student.
Every policy on this site passed his desk.
How we work
Every call is audited
When an expert confirms a student who should not enrol, he is corrected, not congratulated. That is how we keep the quality.
How we grow
The best career path: start as a student
Our COO, our media buyer and most of our experts followed a program first. Applications from former students are read first.
How we decide
Numbers before opinions
Delivery publishes the day's numbers every evening. Finance reconciles them. Nobody argues with a feeling.
Join us
We hire from the community first.
Closers, marketers, developers, HR. If you finished a program, say so in your email.